One interesting thing that came out of SLCC was the revelation that it appears that Wired was not only trash-talking Second Life, but that the trash-talk was the goal and intent, quite independent of the realities.
Coca Cola's Mike Donnelly, Director of Global Interactive Marketing says that Wired's Frank Rose completely misrepresented his and Coca Cola's position on Second Life. It's a public dustup about lies and distortion in the media. Yummy.
Enjoy the show...
On 24 June, Frank Rose's piece "How Madison Avenue Is Wasting Millions On A Deserted Second Life" went up on the Wired website. At the time, I found it an odd read, since the position attributed to Coke's Donnelly seemed to be completely at odds with what he had said in Second Life, and with what he said at a brief discussion afterwards.
At that launch, I was pleasantly surprised. Donnelly knew exactly what he wanted from Second Life, how to achieve it, and how he was going to measure it.
Rose, on the other hand, paints a picture of Donnelly throwing an implied millions (there's some very clever twisting of phrases there, if you look. Beautiful spin-doctoring) of corporate dollars into a virtual pit that he's got no idea how to engage people with.
Electric Sheep's Joel Greenberg (VP Marketing Innovations) has takeaway from the SLCC - from people Rose had interviewed and from Donnelly himself at a talk at SLCC.
"[I]t's clear that Wired did not want to report on success. Which is why Donnelly's talk was so interesting," said Greenberg on his blog today.
Go and read what Greenberg has to say, including his lovely summary of the whole affair and Donnelly's talk. It's well worth your time.
What's Wired got against Second Life anyway? Maybe they didn't like my capsule review of their woeful Second Life site.
On reflection, that's probably not it.
So, gentle readers. Tell me. Why is Wired with all the trash-talk?